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Laura Clemons
 
  • How to Spend Smarter on PPC Campaigns

    by Laura Clemons | Mar 29, 2018
    At one point in time, Norton Healthcare had more than 8,000 keyword search terms for their PPC campaigns. This was driving Christy Belden nuts. As the Director of Digital Media, she inherited this “behemoth” of keywords. “All these keywords were really broadly focused,” Belden says. “And we were beholden to our stakeholders. They’d say, ‘I want another hundred keywords for my service line,’ and we’d do it for them. We didn’t have a clear path to conversion for these keywords, either.”

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  • Just How Safe is Your Healthcare Data?

    by Laura Clemons | Feb 21, 2017
    We’re in the age of the electronic health record. But we’re also in the age of cyberattacks, hackers and ransomware.

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  • Mini-Case Study: A Website Makeover for Billings Clinic

    by Laura Clemons | Feb 13, 2017
    There’s more livestock than people who live in Montana (3:1, to be exact). But even though the state has a tiny population, Billings Clinic wanted to pay more attention to the people visiting its website. During “Patient Experience and Brand Perception from the Perspective of Your Digital Audience,” Lynne Pinnick, Web Marketing Coordinator, explained how her team made this transformation happen.

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  • How Marketing Automation Can Improve Your Hospital

    by Laura Clemons | Jan 20, 2017
    What’s the point of marketing automation? Basically, it’s all about making your hospital money. Three years into its marketing automation program, Kindred Healthcare has seen an ROI of 90:1 with marketing automation. Lori Riggs, Senior Director of Experience Marketing at Kindred Healthcare, said the organization earned millions of dollars in revenue because of it.

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  • Mini-Case Study: A Website Makeover for Billings Clinic

    by Laura Clemons | Jan 20, 2017
    There’s more livestock than people who live in Montana (3:1, to be exact). But even though the state has a tiny population, Billings Clinic wanted to pay more attention to the people visiting its website. During “Patient Experience and Brand Perception from the Perspective of Your Digital Audience,” Lynne Pinnick, Web Marketing Coordinator, explained how her team made this transformation happen.

    Full story
  • CRM + CMS = YES!

    by Laura Clemons | Jan 16, 2017
    The marriage of a CRM (customer relationship management) and CMS (content management system) will lead to patients getting patients exactly what they want.

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  • How to Copy Starbucks: Demystifying Healthcare Loyalty Programs

    by Laura Clemons | Jan 11, 2017
    I just offered to buy our entire software engineering team whatever they want from Starbucks. They are doing great work and definitely deserve it, but I would be lying if I didn’t say that part of me was thinking about all of the stars I would get as a rewards member.

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  • How Marketing Automation Can Improve Your Hospital

    by Laura Clemons | Dec 19, 2016
    What’s the point of marketing automation? Basically, it’s all about making your hospital money. Three years into its marketing automation program, Kindred Healthcare has seen an ROI of 90:1 with marketing automation. Lori Riggs, Senior Director of Experience Marketing at Kindred Healthcare, said the organization earned millions of dollars in revenue because of it.

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